What is a music Promo?

This is a music video of a song by an artist either solo or in a band. This is to promote the song to the public audience and also to entertain them by using the video to keep them motivated in viewing. It makes the audience want to listen to the music and makes them aware off the artists by capturing their eye through the use of visuals. It could also improve sales and publicity, might create links and it will create a brand identity. This can be seen on music channels such as ‘Kerrang’ and it can also be seen on the internet such as YouTube because this website is very popular in promoting all kinds of videos with millions of hits at a time.