Music Video - Summer

Poster - Summer

 

 

 

CD Cover - Summer

 

 

 

 

Album Covers analysis

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The N.W.A is an American hip-hop group from America in their late 80’s. This cover includes the group staring down at the viewer with a gun pointed straight at them. This gives the initial feel of gang’s in the 1980’s and who their music is aimed at which is teenagers who familiarize with the groups age too. The cover title is red which could symbolise the threat they pose towards the viewer. The white text is very jagged and has a rough appearance which looks like scruffy handwriting which could link to the group’s gang with little education and writing skills so they become similar to the viewers by having similar handwriting to them.

 

 

 

 

 

 

 

 

 

Pendulum is an Australian/British group who make electric/drum and bass music and formed in 2002. Their alum ‘In Silico’ is effective as an album cover because it adheres the colours of album cover with red, yellow, blue and green which really stand out towards the audience in its circle shape. The imagery behind this cover appears to be a baby in the centre surrounded by the egg in an electronic form. This is very different from other album covers as the audience can’t see the band members and the cover is the opposite of minimalistic with a lot of different things going on in the background.

 

 

 

 

 

 

 

The prodigy is an English electronic dance group. The Prodigy used this effective album cover because it represents their music very well. This follows the conventions of the band as the face symbolises a metallic howl of the singer and it is made of electronic/metal linking to the genre of music to create. It breaks the conventions of a typical album cover with its lack of colours and imagery and describes who it is aimed at on the cover. The text is black and white and stands out very boldly in a curved shape. This adheres what the Prodigy are aiming for which is confusion and boldness which is the face on the cover.  

Detailed analysis of music promo: Frank Hamilton – “Summer”

Camerawork:

The camerawork is controversial as it includes typical shots of a music promo such as close up shots of the singer and lots of short cuts throughout the video.

 

The shot type is a middle shot of Frank’s upper half as he looks directly to the camera and is typically used in music promos as he makes eye contact with the audience and the viewer’s get a realistic audience perspective to seeing him

This is a close up shot of the young boy looking past the camera. It is a close up shot as we can see his clear facial expressions

This is a middle shot of Frank sitting on a chair. This middle shot allows the audience too see what he is wearing as the next couple of seconds he changes clothes to connote time passing for each day

Editing:

The pace of the editing is fast as the promo contains lots of short cuts between characters. The pace fits with the songs structure because of its slow to fast pace when the chorus starts as the clips become shorter.

The editing is cut to the beat well as when the lyrics describe a new scene such as the chorus, it cuts to the children so the audience are able to follow the plot of the promo.

M-E-S:

The music promo has been set in a number of locations. These include:

-A field/woods

-Café

-Screen in a room

-Street in a town

 These locations have been chosen because they represent places to visit in the summer linking to the promo. The promo’s lyrics talk about how summer has passed. The field location is typically where children go and explore in the summertime and the café is where the adults go to work and eat. The screen is interoperating the themes of summer with different videos such as corn and paths and the street is linking to the journey to the café.

The costumes used include:

·         Children – wear typical summer clothes such as t-shirt, shorts and a jacket

·         Waitress – apron for the food and white shirt and trousers.

·         Frank Hamilton – wears a collared shirt and jeans typically for a man in late 20’s casual clothing.

The lighting appears dark for when Frank is singing as it stays dark for the projection of videos playing in the background of him.  The scenes in the woods/field are a darker shade of green to represent the summer and wildlife and the café/town scenes have a typical summer/indoor lighting.

The actors in the promo include:

·         Children – young Frank and summer

·         Frank – singer

·         Waitress

·         Café citizens (public)

There is no use of makeup as all the characters stay natural so the audience can see their faces as this is based off real life events.

The props that are used in the promo include:

Picnic rug – the young girl uses this to sit on and gives a summer feel of the theme ‘picnics’

Notepad and pen – the young girl is using this to appear she is lonely and that is her only company

Phone – what Frank uses to talk too during the promo to make it look as if he is busy during the day?

Laptop – what a typical young man uses in a café to pass the time

Tea mug – represent what the café serves and is the typical drink served in café to give a realistic look

Narrative/Performance:

The promo is split into both narrative and performance. Roughly 1/3 of the promo is narrative from where the audience see Frank singing towards the camera whilst the rest is performance from the lyrics of the song.

The narrative does link in with the song’s lyrics with a closed ending to finish the song with a multi-strand narrative as two stories are taking place at once from the young child version to the older future Frank. The song is amplification as the lyrics are similar but don’t link directly to the lyrics but create the same meaning with the video.

Intertextuality:

There are no intertextuality references made in the video  but the video is a parody of the summer holidays as Frank shows what good times link into the holidays but how he ends up missing someone in the end.

The promo appeals to the audience because the song is relaxing with an acoustic guitar tune playing and soft singing which summer is all about relaxing and having fun. The target audience are older teenagers and young adults as Frank can relate as he is a young adult himself.

Music promo filming schedule

Production filming Schedule:

Date:	Scene	Details	Location	Props/Actors
4/7/15	Boy walking along path	Long shot of the young boy walking along path in field	Field outside Bourne Woods	Boy
4/7/15	Boy walking along path front	Close up shot of the young boy’s face as he walks along path	Field outside Bourne Woods	Boy
4/7/15	Boy picking up stone	Mediums shot of the young boy picking up stone on the path	Field outside Bourne Woods	Boy Stone
4/7/15	Boy looking at fence	Close up shot of the boy looking at where he is going to throw the stone	Field outside Bourne Woods	Boy Stone
4/7/15	Picnic/drawing	Long shot of the young girl sitting on a picnic rug drawing in a field	Field outside Bourne Woods	Girl Picnic rug Pencil Paper
4/7/15	Stone throwing	Middle shot of the boy throwing stone over fence	Field outside Bourne Woods	Boy  Stone
4/7/15	Finding the stone	Middle shot of the young girl finding the stone that landed next to her	Field outside Bourne Woods	Girl Picnic rug Pencil Paper Stone
4/7/15	Boy sees girl	Close up shot of the boy looking at the girl with a happy expression	Field outside Bourne Woods	Boy
4/7/15	Girl sees boy	Middle shot of the girl who turns to look at the boy	Field outside Bourne Woods	Girl Picnic rug Pencil Paper Boy
4/7/15	Both meet eye to eye	Long shot of the boy and girl looking at each other over the fence	Field outside Bourne Woods	Girl Picnic rug Pencil Paper Boy
4/7/15	Boy runs away	Middle shot of the boy turning and running away past the camera	Field outside Bourne Woods	Boy
4/7/15	Girl sees boy run	Middle shot of the girl watching the boy run away down the path	Field outside Bourne Woods	Girl Picnic rug Pencil Paper Boy
4/7/15	Sprinting down path	Long shot (Handheld) of following the boy as he runs down the path	Field outside Bourne Woods	Boy
6/7/15	Singer singing Tree background	Middle shot of the singer in front of screen with a video of a tree projected onto him	In front of smart board projector	Singer
6/7/15	Singer singing field background	Middle shot of the singer in front of screen with a video of a field projected onto him	In front of smart board projector	Singer
6/7/15	Singer singing apple background	Middle shot of the singer in front of screen with a video of an apple tree projected onto him	In front of smart board projector	Singer
6/7/15	Singer singing wheat background	Middle shot of the singer in front of screen with a video of a wheat field projected onto him	In front of smart board projector	Singer
3/7/15	introduction	Over the shoulder shot of the singer walking along a street in town until it fades to black	Bourne town centre	Singer