Musicv video history

 

Promo	Date	Why Important?	How does it establish or develop conventions?
The Beatles A Hard Day’s Night	1964	It was one of the first music videos out. It establishes the typical conventions of a music promo.	It included a vast number of contemporary musicians and actors. The band was the main feature and there were all close ups of the band. There were cuts to the beat and we saw live footage of fans reactions. The band was acting and there was a small sense of narrative. Editing was speed increased on the clips.
Bob Dylan Subterranean homesick blues	1965	Very simplistic music video, one of the first disjuncture music videos.	It uses flash cards and it is one take. It was very simplistic and this subverts the conventions, Bob Dylan wasn’t performing.
The Beatles Strawberry Fields forever	1967	First studio promo, it uses more arty techniques theatre more conventional. The discovery of drug influenced this.	Uses bizarre conventions like slow motion shots. There were a lot of editing effects like reverse footage and an overall arty approach. There is a lot of disjuncture in this music video and colour has been used.
‘The Monkeez’ a little bit of me, a little bit of you	1967	Tried to copy the Beatles with the obscure conventions	Women are being used for effect, more surreal conventions. They used humour for effect. More jump cuts and fast motion shots to.
Queen Bohemian Rhapsody	1975	This video was available free of charge to networks.	They use a lot of early editing effect and then there is a live performance effect to it too.
Bowie Ashes to Ashes	1980	Most expensive video made at the time £250,000	Uses very obscure visuals and a different movement. Uses different lighting and sound effects.
Devo Whip it	1980	Uses more unusual conventions	Unusual use of costume and they are borrowing cultural iconography of western theme.
Duran Duran Rio	1983	One of the first videos on MTV	More unusual close ups, using more females to attract them, more sexualisation of women. Set in an exotic location, it gives the impression of a glamorous life. Multiple shot plays on one screen, more editing. More humour.
Michael Jackson Thriller	1983	Very famous music video uses a big idea of narrative. More scary and controversial.	More choreography s added, there is a greater sense of narrative, a stronger storyline. There is a better et and it cost a lot to make. Refers to thrillers and horrors.