Music video Poster analysis

What is the point of synergy for an Artist?

Brand Image: Audience interest – brainwashes the audience into buying the product as they have seen it commonly around places

 

Conventions of a music poster:

·         Title of artist

·         Release date of song

·         Review of song – stars

·         Image – of the album cover

·         Places to buy the CD – shop logo

·         Website

·         Colour – represents music genre

·         Record labels

·         Venue

·         Where band are touring

·         Hotline

·         Age certificate

·         Typography

·         Layout of poster

·         Price

·         Features

Poster 1: Gorillaz - Rock

The title is located in the centre of the poster so it is instantly seen by the audience reading the poster and is in a bold red so it stands out from the other text as the title is the most important part. The title colour also links to the band as they appear to be slightly shaded red so the audience can see who they are.

The poster includes the picture of the band members in a line with the singer at the front resembling his importance over the rest of the band.

 

Poster 2: Maroon 5 - Pop

The image on the poster is the band members in a row which is easily recognisable towards the audience as they can see who they are as the main product for the audience and know each member of Maroon 5.

The date of the tour is pasted in the corner as it isn’t too important but still needs to be noticed and also there is a time on the other side of the poster.

The poster gives credit to the host/venue of the performance even though it is the smallest text on the poster.

It also has a website and a description of the website which is a charity so the audience know why the band are performing.

Poster 3: Thirty seconds to Mars - Alternative

The title of the poster is the largest text as it captivates the audience so they can clearly see who the band is. The title is the colour orange which could indicate the colour of Mars as the image in the picture represents the planet.

The image on the poster indicates the shadow of the band adding a sense of mystery as the audience can’t see their faces which could mean that they want the audience too see them in person rather than the poster. There is the planet Mars in the background linking in to the band’s name making them easily recognisable.

The posters design is different as it isn’t shaped in a rectangle as the top section has a ridge to it for the venue/auditorium to fi t making the poster unique from others. It has a smart design with black and white patterns which could suggest that the auditorium is posh and smart looking.

The poster uses dates so the audience can see when they are performing and the website for further access but this isn.t very important as the text is small.

Poster 4: Juice - Hip-Hop

The title of the hip-hop group is in a red font and id the largest sized text on the poster attracting the audience’s eye. The red colour contrasts with the blue background adding to its boldness.

The group are dressed in hoodies and clothing that represent the stereotype of ‘thugs’ and ‘chavs’ which the group are associating with for their music genre of hip-hop.

The white text on the poster is about the minor information such as features and the venue for the group.





Music companies use promotional packs for further advertisement. This is because they want to get the public to continuously see the music promo through the media and try and brainwash as many as they can to buy it. An example of this is Pendulum through their digi-pack and posters. Pendulum use synergy for their advertisement through posters and digi-packs with the same recognisable image and text/font for the public.