Question 3

3.  What have you learned from your audience feedback?

Audience research is key into finding what went well and improvements that could be added. We used our target audience and found out what they liked/disliked about the ancillaries and the promo itself. This was crucial to creating a promotional package for the artist that would encourage the audience to follow.

One method of audience feedback was a poll in which we used to design the layout of the Digi-pack and poster. The website is ‘PollEverywhere’ where we would start a vote on two designs we had in mind and in the time limit, the audience would vote which was the best and we selected the design with the highest votes as it is the most appealing to the majority of the audience.  We used the same process for the Digi-packs too and nominated the highest voting one.  This method was very useful as it was simple to setup and free to use and vote with. For the magazine advert the audience voted design one as the choice with 71% compared to 29% for the second design. It appears that the target audience liked the idea of all four members on the magazine advert in a row with a title of the song above. The Digi-packs were voted with design 2 being the highest percentage with 60% to 40% as the audience seemed to like the spacing far more with the artists on the cover and a panel compared to one on each instead as it looks ‘more professional.’

We have used vox-pops to ask the target audience of our music promo. A vox-pop is an interview in which an average person is asked for his or her opinion on a matter of general interest. These are not planned and the speaker answers from the top of their head from the question they haven’t heard of before of the music promo we presented to them. The person is not looking directly at the camera and faces towards the interviewer either on the left or right side with text so the audience can see who they are and simple details such as age, name and job.

We also presented the music video to 2^nd Half and got their reply which was very positive overall. They said that it was ‘awesome’ and ‘better than any videos we ever had for any of our songs.’ They couldn’t suggest any improvements as they were very impressed with the product.

We asked them ‘What is your Favourite music genre?’
We asked this question because we decided to see how many people chose rock/alternative genres as their favourites and get any ideas/inspiration from their answers. We found that a few people did like the rock genre similar to our chosen music and so we asked them if they preferred to watch performance or narrative for a rock promo in which we got both but more answered with narrative so we went with both but focused on disjuncture narrative to please the wider range of the audience but still those who like performance at the same time. Some artists that they included were Bon-Jovi, 30 Seconds to Mars and Red Hot Chilli Peppers in which we observed some of their promos to gain inspiration from.

Another form of audience research we used was simply asking people individually their opinions and

writing them down to draw conclusions from. After drawing the storyboards, we showed them to other people and asked their opinions of them. This was useful because we could record both positive feedback, and constructive criticism to build on. We used much of the feedback we received from  for reference when filming and editing the video. This was a very simple technique simply asking the target audience for their opinion, and was helpful because we gave people time to look through the storyboards and come up with some helpful feedback that we adapt to our preliminary.