2. How effective is the combination of your main product and ancillary texts?

Our products have a constant theme throughout being the band members itself. The members in both the poster and Digi-pack are in black and white which is a constant theme for the original band also where took inspiration from and to make them acknowledged through the ancillaries with the same theme.

 

 

We made careful preparations in order to ensure that there is a continuous synergy through all of them as each text promotes each other. The band is wearing the same clothes throughout all three texts and has the same props making each member recognizable as each member is associated to a prop.  The advantage of using one consistent image of the band is that the audience will follow it and recognize it instantly and won’t worry about different images to remember of the same artist. 

 

For the ancillaries, we followed 2^nd Half’s text font of the logo and used it for the name of the song title. We kept it all in black and white as they are very good at contrasting each other and follow the lyrics of the song. We used similar images for the Digi-pack and poster of the band members posing because it resembles each other’s similar design.

 

A brand image captures the audience’s interest so it persuades the audience into buying the product as they have seen it commonly around public areas. Typical conventions of a music poster include the typography, title of the artist and release date of the song(s). Music companies use promotional packs for further advertisement. This is because they want to get the public to continuously see the music promo through the media and try and brain-wash as many as they can to buy it.

The advert design represents the artists in a recognizable style with the lead singer at the front representing the stage with the other members slightly smaller at the back where the instruments would be. The facial expressions are different from the advert to the Digi-pack as the poster has their faces in a serious stern way similar to what we found in most rock bands but the Digi-pack poses them in unique ways with them smiling and appearing to be ‘messing around’ similar to the music video itself.

 

We found that our artist has created some images to advertise themselves where we got the black and white inspiration from but not in any detail for a magazine advert and they haven’t created a Digi-pack either so we took inspiration from a few Facebook adverts they used to create synergy between theirs and our ideas.  

Overall I found that the poster was captivating towards he audience with its unique design as artists rarely use black and white. Its simple colours contrast and stand out along with the text colours adapting with the artists original designs. The Digi-pack is similar because it follows the conventions of the poster with the black and white band members with colour props which use synergy with the music video where they are constantly used and recognized.